You will learn Agile marketing examples based on the case study and perspective of Justin Zimmerman (Director of Content Development) and Femi Olajiga (Agile Digital Marketing Consultant | Author: Lean Agile Marketing)
We bust the myth that introducing Agile marketing process to teams and leaders is expensive – you can get it off the ground for less than $150 dollars to start with. Listed below are some of the recommended steps.
Step 1 Read up as much as you can about Agile marketing online and purchase books on the topic. To self-study, Femi Olajiga recommends reading purchasing a copy of the book listed below via Amazon: Lean Agile Marketing: How to Become Agile and Deliver Marketing Succes.
Step 2 Visualize your activities in order to understand the connections between individuals and teams within your organization. These will enable you to set boundaries, while at the same time increasing creative control across team members.
Step 3 Work with your team to create a clear focus and definition of deliverables from the perspective of individuals, teams, managers, and leaders.
Need help implementing Agile marketing? Contact me via my website https://www.cxconversion.com/agile-marketing-services/agile-marketing-coaching/
To learn more about Agile marketing, I recommend buying and reading the book Lean Agile Marketing. Also, watch the following videos
Agile Marketing Case Study https://youtu.be/vj5f26qo8iY
AGILE MARKETING - A STEP-BY-STEP GUIDE https://youtu.be/jd0-mLylETg